Delivering on the Green Deal while increasing jobs? Electrification is the answer

Brussels 20/06/23 – At the beginning of the 2023 EU Sustainable Energy Week (EUSEW) focusing on the
European Year of Skills, the Electrification Alliance released a new report highlighting job creation
opportunities associated with a switch to clean and renewable electrification.

Electrification is not just good for the climate. It can boost the EU’s economy by creating thousands of
jobs, and stimulating local growth, while lowering energy bills for industry and consumers.
With increasing attention to the competitiveness of the European economy, this report emphasises how
electrifying Europe will make it prosper, with more jobs that are local, purposeful, and require a variety
of skill levels.

Deep-dives into electrification job profiles featured in this report illustrate the potential as well as the
quality of jobs in electrification: electrical contractors, electric vehicle professionals, grid expansionists,
heat pump technicians, solar specialists, wind workers, digital wizards… there are job opportunities for
all. Just looking at solar, the report shows that over 1 million jobs can be created locally in Europe by

But in order for this growth and employment potential to materialise, both EU and Member Sates have
to provide a framework that will encourage Europeans to gravitate towards green jobs. More practically,
the Electrification Alliance calls on policymakers to:

• Make electrification attractive: provide for more visibility to career opportunities in
electrification, and to the corresponding educational pathways.
• Make it easy: ensure that the necessary skills and qualifications are accessible to prospective
students, and electrification workers.
• Make it pay: financial support is needed for up- and re-skilling, from both Member States and
the Commission
• Make it real: education has to better fit the labor market, by dynamically adapting curricula to
match innovation, and continuously assess and monitor the available workers and skills.

Thomas Nowak, General Secretary of the European Heat Pump Association (EHPA) and co-chair of the
Electrification Alliance said: “An electrified, net zero European energy sector is possible – but those heat
pumps and solar panels won’t install themselves. Electrification offers huge sustainable jobs potential in
planning, design, manufacturing, installation and more. Encouraging more training courses and
communicating on the opportunities, are crucial to ensure the sector can deliver.”

Julie Beaufils, General Secretary of the European Association of Electrical Contractors (EuropeOn) said:
“The job potential in electrification is tremendous, it is an opportunity and our only chance for a successful
green and digital transition, not a threat. All we need is a strong political impetus to promote careers,
especially technical careers and therefore technical education.”