The youth recruitment campaign of the electrical industries continues its success story. After several awards at the iab webAD 2025 (Austria’s leading award for digital advertising campaigns), the campaign has now also triumphed at the Media Award 2026, winning two Gold Awards out of 56 submitted entries.

This marks another major milestone for the joint youth recruitment campaign of the Federal Guild of Electrical, Building, Alarm and Communication Technicians, the Austrian Electrotechnical Association (OVE), the Austrian Association for the Electrical and Electronics Industry (FEEI), Oesterreichs Energie, and the Federal Committee for Electrical and Furniture Retail Trade.

Double win for the “Redstone Challenge”

The “Join the Future – Redstone Challenge” campaign was awarded Gold at the Media Award 2026 in both the “Excellent Media Strategy” and “Excellent Media Innovation” categories.

The “Redstone Challenge” had already impressed at the iab webAD 2025, winning Gold for the best user engagement campaign, Silver for the best user activation campaign, and two Bronze Awards. This latest honour at the Media Award once again confirms the campaign’s innovative approach and its impact in reaching young people.

Inspiring enthusiasm for technical professions through gaming

The “Redstone Challenge” was all about Minecraft. Young people showcased their skills in creative building challenges, and along the way came into contact with training programmes and jobs in electrical engineering. The initiative combines modern youth recruitment with a digital world where the target audience is already at home. After all, anyone who builds with Redstone in Minecraft is already using principles that are in demand in technical training, often without knowing it.

The campaign turns a game into a real professional field through live streams, in-game challenges and a community finale that even inspires the stars of the scene. Following the successful 2026 campaign year, “Join the Future” will continue with new ideas. Its direction remains unchanged: to inspire young people about electrical engineering and its wide range of training and career opportunities.

Find out more about the campaign at www.zukunftserfinderinnen.at